Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We're driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today's competitive landscape. We provide the world's leading companies with the cutting-edge online marketing programs they need to succeed and grow.

At Overdrive, you'll have the opportunity to immerse yourself in a dynamic environment where online advertising, search marketing, social media, mobile, digital creative, analytics, and more coalesce. Learn more about us atwww.overdriveinteractive.com.

Job Description:

We're seeking a detail-oriented Paid Search Specialist to manage the paid search efforts of a leading Health & Beauty brand on Google Ads and Bing. This role is ideal for someone passionate about the fast-paced digital marketing landscape.

Responsibilities:

• Manage and optimize paid search campaigns on Google Ads and Bing, ensuring alignment with the client's goals and brand ethos.
• Conduct keyword research, selection, and segmentation. Continuously optimize bidding strategies across campaigns.
• Implement A/B testing for ad copy and landing pages to improve campaign performance consistently.
• Generate actionable observations and recommendations from data-driven insights.
• Collaborate with the team to forecast market opportunities, trends, and investment levels in the health and wellness domain.
• Stay abreast with PPC and SEM trends and industry innovations.

Qualifications:

• Proficiency with Google Ads, Bing Ads, Google Analytics, and Looker Studio.
• 3+ years of direct experience managing paid search campaigns, preferred with a focus on Health & Beauty brands.
• Proven experience in driving strategy and optimizing paid media campaigns to hit CPA and ROAS goals.
• Strong analytical mindset with experience conducting continuous testing along with analysis.
• Excellent verbal and written communication skills.
• Keen attention to detail and high ownership of tasks.
• Experience working with both B2B and B2C in the health and wellness sector is desirable.
• A "Never Stop Learning" mindset and a commitment to continually improving your client's goals and industry knowledge.

What We Value:

• EXCEPTIONAL: Strive to be the best version of yourself, embodying excellence in every task you undertake.
• CURIOUS: Stay updated with the evolving digital landscape, embracing a continuous learning mindset.
• INNOVATIVE: Bring fresh ideas to the table, pushing the boundaries of strategic thinking.
• CARING: Promote a positive and supportive workplace, showing care for your work, your team, and our clients.

Benefits:

• Health and Dental insurance
• 401(k) retirement plan with company matching contribution
• Flexible spending accounts including commuter and child care benefits
• Vision care discounts
• Paid vacation and holidays
• Competitive salary
• Employee referral bonus
• Long term disability
• Life insurance
• Accidental death insurance
• Industry training
• Hybrid work Locations

Please include salary requirements with all responses. No phone calls please. EOE.