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Search Marketing Specialist Summary Description If you have a strong analytical mindset that enjoys hunting for trends in volumes of data then Overdrive Interactive has a great career building opportunity for you! Ideal candidates for this position should have a thorough appreciation and understanding of natural search engine technologies and trends, techniques and solutions.
Responsibilities:
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Improve search engine rankings by continually testing and updating website components
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Execute organic optimization, including optimizing page content according to industry standards, improving site structure, page construction, keyword lists, and SEO copywriting
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Analyze data to find trends and make recommendations to optimize those trends
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Assist in redefining an established Information Architecture to best suit SEO optimization
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Manage and refine SEO strategy to increase qualified organic search engine rankings
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Monitor industry changes and help translate those to clients
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Full management of SEO campaigns - generate ranking reports, conduct site audits, create client best practice documentation
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Analyze and translate data from various data sources (web analytics, internal toolset, etc.) into actionable SEO recommendations
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Assist in defining measurable success on a keyword level
Requirements:
- Bachelor's degree in a quantitative discipline preferred or relative work experience
- Excellent proven analytical skills
- Experience analyzing effectiveness of marketing programs and/or channels
- Strong Excel modeling skills including use of pivot tables; proficiency in PowerPoint
- Experience working across multiple data sources
- Proficient to expert with HTML and Excel, and knowledge of other web technologies (PHP, Ruby on Rails, Java, Ajax, etc.)
- Ability to work in a fast-paced, dynamic environment
- Experience working with web analytics systems
- Strong sense for direct marketing, metrics and lead generation
- Ability to "think outside the box" with unique/specialized projects under tight deadlines
Benefits include health insurance, 401(k) retirement plan with company matching contribution, paid vacation and holidays.
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